Companies that prioritize art nurture employee relations and the corporate culture. Art is thereby seen as an instrument to influence entrepreneurial spirit. Often, artists point out the impending societal changes in the form of a parable and offer innovative solutions. They can provide another perspective and are therefore invaluable.

Level 4: Art as a path to performance improvement

In association with the principles of the dual business leadership, and especially the essential -emotional leadership, the drivers of success and art are not only applied to employee management but more importantly also to the corporate level increasing profitability. This has implications for all stakeholders; whether customers, existing and potential employees, investors as well as public institutions.

Increased business performance reflects superior leadership and the skillful use of the 4K in the nine fields of application.