The key word would be effectiveness. Implementing marketing tools and communication becomes more important; true to the well- known saying that “a picture says more than a thousand words”. This is especially true when symbols and archetypes communicate the business soul.
As an example, Peter Regenass uses illustrative symbolism in the swiss Motorex-Group, a traditional family business.

The owner and CEO of the firm allowed an honest, open portrayal of their business practice through the eyes of an illustrator. In case of conflict, he used a “symbol suitcase” full of objects which could embody his management style; each time paired with a simple understandable message.