“Mieux vaut planter un clou qui tient que dix punaises qui ne tiennent pas”. This requires a more holistic approach, and at the same time a restrictive one. The new management paradigm of dual business leadership involves financial and at the same time emotional components:

• Professional reflection of the core relevance and company DNA – using business specific archetypes to accomplish more with less resources: “Reduce to essence”.
  
  
• To strengthen the entrepreneurial image in various target markets by means of archetypal and compassionate communication.

• Motivating innovation by encouraging a more emotional involvement.
  
  
• Symbols, art and creativity as resources to increase market share and differentiate product.

Together this allows improved corporate energy, profitability and viability. In other words: better corporate dynamics.